Scott Nyberg

I’m a technology content strategy leader who runs engineering-focused editorial programs at scale for enterprise technology companies.

I lead editorial strategy and production for the Salesforce Engineering website, shaping what gets published, how complex technical work is framed, and how engineering stories are told to technical audiences. My focus is on clarity without oversimplification, accuracy without abstraction, and narratives that respect the intelligence of the reader.

I work at the intersection of complex systems and editorial judgment — helping turn sophisticated engineering work into content that’s clear, credible, and useful.

My background blends long-term ownership of content strategy with hands-on editorial execution. Over the course of my career, I’ve built, scaled, and run content programs for Fortune 500 technology companies, often stepping in when strong engineering work needs structure, cohesion, and a clear narrative through-line.

Across roles at Salesforce, Qualcomm, VMware, and other enterprise technology organizations, I’ve owned the full lifecycle of content — from setting editorial direction and interviewing subject-matter experts to writing, editing, and managing production. Much of my work centers on enterprise software, platform engineering, AI infrastructure, and large-scale systems, where clarity and accuracy really matter to the audience.

I’m often brought in when:

  • Engineering work is powerful but hard to explain clearly
  • Content spans many teams and needs a unifying editorial approach
  • Technical readers want substance, not surface-level messaging

In practice, this usually means helping very smart people explain very complex work in language that’s easy for anyone to understand.

My approach is practical and collaborative. I care about editorial standards, narrative structure, and production systems that scale, while staying close enough to the material to make sure the story holds up technically.

My writing and editorial work has appeared in Forbes, Fortune, and The New York Times, and has been cited or covered by Wired and other industry publications.

If you’re wrestling with how to explain complex technical work clearly, feel free to reach out.

Contact: scott.j.nyberg@gmail.com